Some have equated it with caring, benevolent giving or nothing more than sheer emotions.On occasion, we use the term very casually and loosely. People express their “love” for the teachings of a certain church. Some will say they just “love” ice cream, a certain song, pizza, style of clothing,color, automobile, fashion, performer or team. People say they love an endless number of things. What some call “love” a theologian might call unbridled lust.
But these statements become ridiculous once we begin to understand what biblical love is. People’s “love” of something is merely an opinion, a preference. A preference is not love, and to use “love” in this way devalues it.
GOD’S love is unconditional in a sense but He does place conditions on us to initially gain His love.all throughout scripture God  imposes “ifs” and “thens”
A good example of a plain old “if” statement is John 14:15.  Jesus is essentially saying, if you love me then obey my commandments.  In this conditional statement there is an implied “else”.  If we truly love Him then we will obey Him else we do not love him and we will be disobedient.  In fact, He says that if you love me, then I command you to obey my commandments.  
If You Love Me Then
            Obey My Commands
 Or Else
            You Are Disobedient
The implication here is that if we love God we will be obedient to Him and we will then be able to hear from Him in order to do His will…in essence we will be His children. If we are disobedient to Him, we do not love Him then we are  rebels and bastards…in essence the children of disobedience (Ephesians 2:1-5).  Another example
if my people who are called by my name  humble themselves, and pray and seek my face and turn from their wicked ways, then I will hear from heaven and will forgive their sin and heal their land. (2 Chronicles 7:14 ESV)

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